F2F-Trust project aims development/improvement of basic/daily mobile phones/tablets efficient utilization skills of rural handcraft producing women (primary target/beneficiary group – mentees), who may be young women, middle aged or old; who may be originally belong to minorities and have diverse ethnical backgrounds, but common situation is that, they all live in rurals and produce handicrafts; so that they will be able to have access to the current “online goods selling systems”, such as alibaba.com, amazon.com, sahibinden.com and other national/multinational wide operating cloud hosted e-commerce platforms; after learning “how to sell online” through the future tailor made “e-commerce e-training”. They will also receive a mentoring support from relatively more experienced and maybe more mature women (secondary target/beneficiary group – mentors), who will also be e-trained on “how to be a mentor” within the project activities. For this purpose, project will develop two channel e-training program and perform field trials for the improvement/verification of the developed model.
Therefore, project directly addresses to improving and extending the supply of high quality learning opportunities tailored to the needs of individual low-qualified adults so that they enhance their digital and e-commerce competences, progress towards higher qualifications and higher wealth through informal and non-formal learning via F2F-Trust learning system. That is, they will eventually be using their mobile devices, for e-marketing their products, starting from obtaining an e-mail addresses, taking pictures, modifying them, uploading to e-commerce sites after becoming members, following up; learn how to do all these at a minimum cost or using free tools; proportionally enhance their financial literacy skills, learn cargo systems and cyber customer satisfaction dimensions.
Project also addresses extending and developing the competences of mentors, who will support first group women learners in next phase, motivating them to take part in this learning and selfdevelopment system through the effective use of digital technologies. This mentoring mechanism is aimed to increase awareness, to motivate and to drive first target group rural women, in their new experience in marketing their handicraft productions, which may also reflect their cultural heritage. Mentors who may be coming from diverse ethnical backgrounds similar to their mentees; but not necessarily. Mentors will drive their mentees starting from very scratch; buying the most feasible mobile device, to how to prepare themselves for self-learning; how to combat their fears against technology and ICT; be motivated for e-commerce and understand its extreme value add. For being able to perform these mentoring; mentors will also receive a lot from F2F-Trust and develop themselves further, by completion their background knowledge to be fully competent in the ecommerce mentoring for micro-entrepreneur rural women.
If you have any questions regarding the project, please contact us by e-mail projects@inovacijubiuras.lt
Official project website: www.f2f-trust.eu
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